When introducing a subject, your colleague asks you “Have you ever heard of . . .so-and-so?” No matter how obscure the person, place, or thing your questioner is referring to, you feel like a dummy. Don’t do that to others! Save them the humiliation of having to confess their ignorance.
Amend that to “You may have heard of so-and-so,” then go QUICKLY into your point before they are forced to blush and mumble “no.” Or lie about the extent of their knowledge . . .”

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